Online fitness coaching for men

Training hard.
Still not seeing the results?

Build muscle. Lose fat.
Walk into the gym knowing exactly what to do.

Know what to train, how much to eat and how to work towards a physique you feel confident in, with coaching that fits around your life.

Clear workouts. Food targets you understand. Weekly check-ins and direct support from me, Dan Mason, so you can stop second-guessing your effort and focus on making progress.

12 weekly payments of £35 (£420 total), or £299 upfront for the same 12 weeks of coaching.

Prefer face-to-face support? View 1-to-1 Personal Training in Thanet.

Dan Mason before and after his own physique transformation
Coached by someone who’s been where you are.

My own transformation. I know what it’s like to put the effort in and still feel stuck.

My personal journey, not a 12-week result or a promise of yours.
What you get for your money

A clearer plan.
A stronger reason to keep going.

You want to lose fat, build muscle and feel better about what you see in the mirror. Here’s how the FP System helps you work towards it.

Know what to do when you walk in.

Spend your session training, rather than deciding which exercise to try next. Have a clear plan and a way to track whether you’re improving.

Structured workouts · Exercise and performance logging

Eat towards your goal.

Understand your calorie and protein targets, so you have something more useful to follow than “be good this week”. Get guidance when you’re unsure.

Nutrition targets · Guidance through the app

Make training fit your week.

Choose a training frequency you can realistically follow around work and family. Build consistency with the time you have.

3-, 4- or 5-day training options

Stop second-guessing your progress.

Look at your training and progress with someone who can help you interpret them. Get direction when you’re unsure what needs to change.

Progress tracking · Personal weekly check-ins

Get help when you’re stuck.

Ask questions and send training videos for feedback, so uncertainty doesn’t leave you repeating the same mistakes for weeks.

Direct messaging with Dan · Technique feedback

Work towards feeling better in yourself.

Whether it’s how your clothes fit, taking your shirt off on holiday or feeling proud of your progress, give your training a purpose that matters to you.

Training, nutrition and accountability working together

12 weeks of training structure, nutrition guidance, weekly check-ins and direct support. £35 per week for 12 weeks (£420 total), or £299 upfront.

Your starting point and consistency affect your results. The coaching gives you direction, feedback and accountability; a particular physique change or timescale isn’t guaranteed.

Start here

Before you spend another week getting nowhere, watch this.

Try coaching first

7 days of real online coaching. Completely free.

Spend a week knowing what to train, what to focus on with your food and who to ask when you’re unsure. Try the structure and support before deciding whether it’s worth paying for.

Start my 7-day free trial

Starts the following Monday. No card required, no automatic paid subscription and no obligation to continue.

What this looks like

Make your time in the gym count.

You’re already giving up time to train. You want something to show for it. Follow clear workouts, understand what progress looks like and get feedback when you’re stuck, so you can put your effort into the things that move you towards your goal.

Dan Mason coaching a client through a training session
Everything in one place

Less guessing. More clarity. Every time you train.

Open your phone and see your workout, your food targets and what you’re working towards. Log what you do so you and I can see what’s improving and where you need support.

Fleek Physiques Training Club app opening screen

Spend less time figuring it out

Keep your workouts, targets and progress together, so you can focus on following the plan.

Fleek Physiques app dashboard showing calories, protein, water, training, body weight and step targets

Know what matters today

See your calories, protein and daily targets, so “trying to eat well” becomes a clear direction you can follow.

Personalised training programme inside the Fleek Physiques app

Train with a purpose

Know your exercises and what to log, so you can work on getting better instead of making up each session.

Body weight progress graph inside the Fleek Physiques app

See what is working

Use your records to see the bigger picture, rather than let one weigh-in decide whether you’re doing well.

Real people. Real progress.

Different men. Different goals. One thing in common.

They stopped guessing, started following a structure and finally gave their effort a chance to produce a result.

Read the client results and coaching stories.

Dean before and after eight weeks on the FP System

Dean | 8 weeks

After years of training, Dean already had the foundations, but long hours on the tools, working away and constantly being on the road made consistency difficult. With a clear plan and weekly accountability through the FP System, he lost body fat, regained muscle and transformed his physique in just eight weeks. He then completed a professional photo shoot ahead of being best man at his mate’s wedding, feeling leaner, stronger and far more confident.

Jordan before and after his initial five weeks on the FP System

Jordan | 5-week initial transformation

Jordan had trained for years and believed he was doing the right things with his nutrition, but his physique wasn’t reflecting his effort. In his first five weeks on the FP System, he dropped from 76 kg to 73 kg and achieved the transformation shown here. He continued into bespoke coaching, completed a structured building phase, eventually reaching 86 kg, and then prepared for his first physique photo shoot. You can see more of Jordan’s progress and photo shoot on the client results page.

Jose before and after losing eleven kilograms on the FP System

Jose | 11 weeks | 11 kg lost

Jose was already training, but changing work shifts meant he needed a structure he could follow consistently. During 11 weeks on the FP System, he went from 94 kg to 83 kg, losing a significant amount of body fat while retaining the muscle he had built. The physical change was obvious, and so was the increase in his confidence.

Dan before and after completing the FP System

Dan | Holiday transformation

Dan was already training and tracking his calories, but his intake was simply too high for the physique he wanted, so despite putting in the effort, he never quite got there. With a holiday approaching and plenty going on in his life, he joined the FP System for a clear plan and proper accountability. He completed the programme and went away leaner, happier and genuinely confident in how he looked.

Brad before and after losing fourteen and a half kilograms with Fleek Physiques

Brad | 14.5 kg lost

Brad began the FP System at 104 kg before continuing with bespoke coaching. By July, he had reached 89.5 kg while also improving important health markers, including his blood pressure and cholesterol. He initially had no interest in stepping inside a gym; now he genuinely enjoys training and feels healthier, happier and far more confident.

Lewis before and after ten weeks on the FP System

Lewis | 10 weeks

Lewis had trained for years and had previously received coaching, but his weight wasn’t moving and his physique wasn’t changing. After seeing one of my videos, he joined the FP System and finally established the calorie deficit his previous approach was missing. In around 10 weeks, he stripped away a significant amount of body fat, revealed the physique underneath and went on holiday feeling properly confident in how he looked.

Try the coaching for yourself

See what the FP System is like. Free for 7 days.

You’ve seen what the guys I coach have achieved. Now experience the training, nutrition guidance and direct support for yourself. Choose 3, 4 or 5 training days, and we’ll get you ready to start the following Monday.

Try 7 Days of Coaching Free

No card required. No automatic paid subscription. No obligation to continue.

Still have a question? and I’ll have a look myself.

Dan Mason before and after his own physique transformation
Your coach

I spent years working hard and still getting nowhere.

I know exactly how it feels to be unhappy with what you see in the mirror. I trained hard for years, spent plenty of time in the gym and still wondered how the men who looked good had actually got there.

Things changed when I stopped treating time in the gym as the whole answer. I got clear on my nutrition, trained with purpose and sorted out the habits and standards around the rest of my life.

The goal is not for you to look like me. It is for you to stop wondering why your effort is not working and start building the structure that gets you the result you want.

Behind the coaching

Real coaching. Real people.

A few moments with the people I coach. Clear explanations, attention to technique and support along the way.

Dan Mason explaining a movement to Jordan
Working through the details with Jordan.
Dan Mason watching Joe perform a cable exercise
Supporting Joe through his training.
Dan Mason coaching Amber during a barbell exercise
Training with Amber.

See more client progress

Dan Mason, qualified personal trainer and founder of Fleek Physiques
More than a website

Get to know your coach.

See my day-to-day training, coaching and life outside the gym. Get a feel for who you’ll be working with before you join.

Explore my Instagram

@fleekphysiques.tc · Opens on Instagram

The FP System
£35 per week

For 12 weeks.

You’re paying for a clear direction and someone paying attention to your progress. Know what to train, how much to eat and what to work on next, with weekly check-ins and direct support from me.

12 weekly payments of £35. Total £420. Or pay £299 upfront and save £121.

Same coaching. Same support. Choose weekly payments, or pay upfront and save £121.

Choose the structure that fits your life

Train 3, 4 or 5 days per week through the coaching app, with clear workouts, tracking and progression.

Weeks 1 to 4: Lock it in

Set your calorie and protein targets, improve technique and build a routine you can actually maintain.

Weeks 5 to 8: Step it up

Use your training records and check-ins to build on what’s improving and address what’s holding you back.

Weeks 9 to 12: Push

Keep building on your progress, review what you’ve achieved and understand what to focus on next.

Coaching and accountability throughout

Get a weekly opportunity to review your progress and ask questions. Message me through the app when you need direction, instead of trying to work everything out alone.

What happens after 12 weeks?

We review what you have achieved. If you have done the work and want to keep building, bespoke coaching may be the right next step.

Face-to-face coaching · Thanet

1-to-1
Personal Training.

Already putting the effort in? Get hands-on coaching to improve your technique and exercise execution, choose exercises that suit your goals and understand how to progress.

True Strength & Fitness Gym, Thanet
60-minute one-to-one sessions with Dan Mason.

Book standalone sessions or add face-to-face support to your existing online coaching.

Dan Mason explaining exercise technique to a client

One-off session

£35per session

Block of four or more

£30per session · paid upfront

£120 for four sessions.

Existing client rate

£25per session

A discounted addition for existing paying FP System, online coaching or bespoke online coaching clients.

Standalone sessions don’t include a full ongoing training programme, nutrition management or weekly check-ins. For support between sessions, online coaching is still available.

Let’s discuss your goals and availability before booking.

Ready to commit?

Stop getting nowhere. Start the FP System.

Put your next 12 weeks towards a physique you feel better about. Get purposeful training, clear food targets and help staying consistent. £35 per week for 12 weeks (£420 total), or £299 upfront. No forced sales call.

Want to try coaching first? Try 7 Days of Coaching Free

Same coaching. Same support. Just choose how you pay.

Secure checkout through Trainerize. Your purchase connects directly to your FP System coaching product. I’ll contact you personally to get you ready.

Not ready yet? Tell me where you’re stuck and I’ll give you my honest thoughts.

I’m interested in 1-to-1 coaching. What’s your availability?

Preferred days (optional — choose any)

Preferred times are a request, not a booking. I’ll confirm availability with you.

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Please keep answers about your goals and routine. Don’t include medical conditions, injuries, medication or other sensitive health details here.

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